When Osseo Gun Club & Pro Shop reached out to Comcast to run commercials for “family night” at their gun range, they were told they could only run the commercials if they did not use the word “gun” and if they removed the phrase “family night.” At the same time, Facebook informed Chris Williamson—owner of Osseo Gun Club & Pro Shop—that they would not let him put up posts on the “family night” event because his business sells guns.