Businesses should “work together in common cause” to spread a “unified message” of welcome and acceptance to refugees and migrants, an organisation co-founded by Richard Branson has said. Refugees and migrants have been dubbed an “opportunity for humanity” in a report by The B Team, an initiative co-founded by Virgin entrepreneur Richard Branson and Jochen Zeitz, founder of the Zeitz Foundation for Intercultural Ecosphere Safety. The report urges the business community to “help resolve the refugee crisis” by offering jobs and training to migrants, donating finances, time and resources to the United Nations and NGOs working with refugees, and advocating for “respectful societal and governmental action.” Businesses are told to work to “change the narrative” on migrants and refugees from that of being a “challenge” to one of “opportunity”, as well as working with governments, civil society and other leaders “to reinvent the system and ensure that there is a structured and tangible global support system for refugees and migrants.” Above all, the report urges businesses to “be human”, suggesting: “Personally lead by example and never accept the unacceptable. Stand up for refugees and migrants and call out unethical behaviour.” The B Team bills itself as a “not-for-profit initiative formed