BuzzFeed Politics’ Ruby Cramer paints a portrait of a Hillary Clinton who is warm, relatable, idealistic, and misunderstood. Page-width photos, black and white with emoji-punctuated captions, present her as thoughtful, concerned with “openness” and “personal connection.” The end game for her presidential campaign, Cramer writes, is encouraging Americans to strive for “love and kindess”–a phrase that appears 13 times in the piece–placing Clinton’s intentions in stark contrast to “an election dominated by the language of anger and fear.”