Tumblr, the digital hiding place for fifteen-year-old girls and their teenage angst, is commonly associated with social justice, third-wave feminism and fluorescent-dyed hair. It is a place regularly mocked by other online communities for its politically-correct stances and oversensitive reactions to anything remotely offensive. But something appears to be changing. Tumblr is no longer the big like-minded and heavily inter-connected community it once was, and vastly different subcultures are growing on it. The “true crime community,” sometimes called “the TCC,” is a prime example. The community that would’ve once been considered a niche now has a following of close to a thousand, and it shows no sign of stopping any time soon. True Crime posters have favourite serial killers, mass murderers, or school shooters, and dedicate their entire blog as a shrine to the favourite, complete with crime scene photos, fan art, edits, and quotes. Within the True Crime Community, there are further sub communities. ‘Columbiners’ post exclusively Columbine massacre related content, usually idolising Eric Harris and Dylan Klebold, the two students that killed 13 fellow pupils at Columbine High School, Colorado in 1999. ‘Roofies’ admire the 21 year old Charleston church shooter, Dylann Roof, and frequently post net-art and meme-related edits and