Jessica Alba’s all-natural product line the Honest Company, worth $1 billion, is under fire after several customers took to social media this weekend to post painful-looking sunburn photos, claiming the company’s sunscreen line is inefficient. A number of images which show sunburned bodies, found below, have now appeared online. The Honest Company issued a statement to People saying it stands behind the safety of the product, while reiterating the proper guidelines for usage. “The Honest Company is committed to providing safe and effective products, and we take all consumer feedback very seriously,” the statement reads. The statement continued: Our Sunscreen Lotion was tested, by an independent 3rd party, against the protocols prescribed by the U.S. Food & Drug Administration’s (FDA) monograph for over-the-counter sunscreen products. The results showed that our product is effective and safe for use as an 80 minute water-resistant (FDA’s highest rating), SPF 30 sunscreen lotion in accordance
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