NBC Defends Downward Spiral in Ratings for Rio Games

AP Photo
Despite Wednesday night’s Rio Olympics lineup of top athletes including U.S. beach volleyball stars Kerri Walsh Jennings and April Ross, superstar American swimmer and multiple gold medal winner Katie Ledecky, and Japanese iconic gymnast Kohei Uchimura, Nielsen ratings saw a drop in prime viewing for NBC, down 14 percent from the comparable night in 2012 at the London Olympic games.

NBC Defends Downward Spiral in Ratings for Rio Games

AP Photo
Despite Wednesday night’s Rio Olympics lineup of top athletes including U.S. beach volleyball stars Kerri Walsh Jennings and April Ross, superstar American swimmer and multiple gold medal winner Katie Ledecky, and Japanese iconic gymnast Kohei Uchimura, Nielsen ratings saw a drop in prime viewing for NBC, down 14 percent from the comparable night in 2012 at the London Olympic games.