Mattel has announced updates to its iconic Barbie doll, which include the additions of curvy, petite and tall body types, as part of an attempt to ensure the toys better represent modern women like Kim Kardashian and Lena Dunham, according to TIME magazine. Speaking exclusively to TIME this week for a cover story, Evelyn Mazzocco, who is the head of the Barbie brand, said that Barbie’s declining popularity forced the company to try a different approach. For the first time, the doll will be available in alternate body types, which will include a variety of skin tones and hairstyles. We’ve expanded our line to offer girls more choices. Learn more at https://t.co/0DPxyt0TiR. #TheDollEvolves pic.twitter.com/AbRzs6WhAY — Mattel (@Mattel) January 28, 2016 Mazzocco said after a previous attempt at making the at times controversial doll more independent and feminist, her company decided to shift its focus to creating dolls that represent greater diversity. Mattel is also marketing the toys to mothers who are more reflective of that diversity. “The millennial mom is a small part of our consumer base,” the Mattel exec told the outlet, “but we recognize she’s the future.” Speaking to the publication’s Eliana Dockterman, Mazzocco acknowledged that critics will say her company